Ryan Mulvey
Prof.
Lawson
M.I.S
Blog 5
WEDNESDAY, NOVEMBER 30, 2011
This article Is all
about Youtube.com making it easier to use, and easier to find information for
their viewers. The new tool they are going to introduce shortly will be
replacing YouTube Insight with YouTube Analytics. This will make it easier for
viewers to see who is watching their videos and where they are from. The
reasoning for YouTube to do this is because, YouTube wants their viewers to easily
be able to learn about who is
viewing their videos and , by using the analytical tool they’ll be able to
learn about their audience. It says in the article , “now on YouTube, through
Insight. Now we want to make it even easier to learn about your audience, so
we’ve replaced Insight with YouTube
Analytics. Analytics will be released to everyone on a
modern browser over the course of the day.” YouTube is trying to add as
many new features as possible so they can keep their users happy.
There
are many feature in YouTube Analytics. Some of the features that the article
lists are “A
Quick Overview: A new overview provides all of the information that you care
about quickly, while also enabling you to easily access more detailed
information. More Detailed Reports: Analytics now includes more detailed
statistics so that you can have a more precise understanding of your content
and audiences. Audience Builders: Discover which videos are driving the
most views and subscriptions. Audience Retention: See how far viewers
are watching through your video in the new audience retention report.” So this
new feature will pretty much tell you everything you need to know about your audience,
from where they are located, to how long they watched your video for. YouTube
creating this feature was very innovating and I’m sure it will keep their
viewers , and audience happy.
This relates to our course because it shows how the Management
team of YouTube is trying to be as innovating as possible , so that people will
continue using the site.
No comments:
Post a Comment