Homework #6

Paul Trant
Homework Assignment #6
March 12, 2012

MIS

Article Announcing YouTube Analytics – the next generation in Insight
Publisher: YouTube

Published Date: Wednesday, November 30, 2011

YouTube Analytics is replacing YouTube Insight. The purpose of the switch is to make it easier to learn about the people watching your videos. Some of the latest features in Analytics include:

*A Quick Overview: This allows for a quick was to scan through information and also allows for easier navigation throughout the site.

*More Detailed Reports: The statistics about your audience goes into greater detail, and gives you a better understanding of who they are and what their watching and looking for.

*Audience Builders: This allows you to see what videos are being viewed the most, and what kinds of things people are subscribing too.

*Audience Retention: This allows you to see how long into a video your viewer has watched. With this information you can get a grasp of their attention span, their intent of watching the video, if something was humorous and they specifically skip right to that part to focus in on that.

In the past I have used something similar through Google for a website I had build. Google’s form of this is called “Google Analytics.” Their Analytics allow you to see demographics, page visits and so forth. I’m in favor of the switch for YouTube, because like most, I find myself searching for videos regularly. If video creators had a better idea of what people wanted then the quality of the videos being produced would increase.

A big part of why I feel YouTube is changing over to this is to give users more power and control. People want to know all the hard hitting questions such as what can I do better? Who’s viewing my page? Where are they viewing my page? Some people use YouTube as a way of making money. Therefore with this type of information they can financially prosper. For those who just make videos for fun, they can attract a wider audience and gain more page views.