The article that I
read was titled “7 things CEO’s need to know about mobile commerce” and was
published in Forbes Magazine. I found this article to be extremely informative
and do agree that these are all points’ things that CEO’s should know going
into the future.
The point that I found
most interesting was the point about how “Normal people start buying from their
smart phones”. The article began by introducing an app that Starbucks has for
smart phones that allows its customers to keep track of their balance and even
add money to their account when their balance is low. The app also allows the
client to check their previous transactions and be sure that no one is using
their account as well as just keep tabs on what they buy most.
Coffee isn’t the
only thing that people are buying from their smart phones though. Recent
reports have sown that “79% of smart phone owners reported using their smart
phone to ‘assist of complete shopping’” which can be expected to up as it has
for the past few years as consumers are able to do more and more on their smart
phones.
As with most new
technologies, mobile commerce has also had its fair share of negative quarrels.
As it has become more and more popular to pay bills from mobile phones, it has
also become more and more popular to take information of people’s mobile
phones. One of the newest mobile apps for 2012 is Path. Path had come under
scrutiny because they were found to be “accessing the phone address book and
transferring that information from the phone to its servers”. Though they were
found to fix the problem quick and efficiently, in just about an hour, it still
raises an issue that these mobile apps can in fact impede on people’s privacy.
The entire move
towards mobile commerce is a great move for today’s economy as well as the
consumers. The only downfall is that people need to be sure to watch out for
their privacy because as technology becomes more advanced so will the ways in
which people try to get to your information.
Mike I agree with your thoughts on this article. The world is becoming more and more based on technology every day. I believe that companies should focus more on advertising and such on mobile based websites since it has now been proven that on average more and more people are shopping off of their mobile devices and smart phones. This will most definitely be the new era, shopping on phones, because people live such busy life styles that if doing something when you have a lunch break or a few minutes is what you need, convenience is a big thing. I do agree with the statement that you said that people do need to be careful with what information they are putting on apps because of the simple fact that they may be able to access your private information on your phone. In time I believe that smart phone companies will make the phones harder to crack for the simple reason that people will be more into hacking phones if it is the latest and greatest thing people are using to buy items off of.
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