Scott Palmerino
Professor Lawson
M.I.S
February 29, 2012
How Payvment Uses Facebook's Expanded Open Graph
What does it mean when a Facebook user clicks "like" on an item for sale--that they have it and like it, or that they would like to have it? Christian Taylor, CEO of Payvment lets us know; Like' never worked for us the way it worked for other mediums," Taylor said. Liking a link to a news story or video may be fairly clear, but in shopping, "'like' is ambiguous," he said. That's why the expanded vocabulary of Open Graph actions Facebook announced recently was so important, he said. As part of a select group of Facebook application developers working with the company on pilot projects over the past few months, Payvment was able to define "want" and "own" buttons that now appear next to each product listing. Even though he added “want” and “own” the business still has like for those who want to use it or have used it. Open graph is Facbook’s model for intergrating external apps and allowing them to execute authorized actions against user and business accouts. At the same time that it introduced its new Timeline user profile in September, Facebook introduced a few of new Open Graph verbs, basically to allow media sites to write to the news feed when someone read an article or listened to a certain song. Some of these also took advantage of a "frictionless sharing" model, in which, for example, Spotify will automatically post to the Timeline every song the user listens to through the service. Facebook worked closely with Payvment to make sure there would be no repeat of Beacon, a social shopping feature Facebook introduced in 2007 and withdrew when users protested it was sharing data about their online purchases without their consent. "This could be a replay of Beacon, if done wrong," Taylor said. Overall this was a good article. It was explained very well. I think what Christian Taylor did was very good for his business. Sounds like his business and himself are heading in the right direction.
Scott I really liked your views and opinions on the article that you read. I never looked at the term of “Liking” something would cause such an issue in regards to something being on sale. I read an article that had to do with Facebook as well and found it very interesting how much actually sales go on via Facebook. I was wondering if you knew this information as well? This was something I just learned, and after reading your feedback I find it very interesting how “Liking” an advertisement would create a issue for the people sealing. I also thought it was interesting having buttons that said want and own. I feel that it would be beneficial for business owners to know first if there are people that have their product already, and second if there are consumers out there that would be interested in purchasing their product. Good job on your blog.
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