10 cool social media
monitoring tools
This article discusses the importance and useful tools of
social media sites that measures the amount of Internet traffic on your
particular page or site. These monitoring tools the entire page owner to
measure data and demographics by the amount of traffic brought to their page.
Among the top ten cool social media monitoring tools is hoot suite.
http://hootsuite.com//
“Hoot Suite allows users to
monitor multiple social networks from a single dashboard and create customer
reports from more than 30 supplied modules. Users can also incorporate Facebook
Insights and Google analytics into their Hoot Suite dashboards. The Pro and
Enterprise versions of Hoot Suite allow multiple contributors without requiring
password sharing. The Enterprise version of Hoot Suite costs $1,499 per month.” I think this is extraordinary because
if you are running an online database it allows you to actually see results.
Example: Web page this allows you to see if it is effective to consumers.
Another social media monitoring site I found was Raven Tools.
“Raven
Tools uses data from Social Mention to uncover links to your brand's mentions
or any keyword that you specify. A positive, neutral, or negative rating can be
assigned to each mention. You can try out Raven Tools free for 30 days.” I
think this is great this allows you actually see how you are doing. Feedback on
a customers experience or thought of company.
The last socials media-monitoring tool on 10 cools sites was
Unilyzer
http://www.unilyzer.com/
“Unilyzer
makes it easy to see which campaigns are working best on which social networks.
Unilyzer retrieves data from a wide variety of social media platforms and
analyzes that data using easy-to-read graphics. For example, Unilyzer will tell
you which visitors are "sticking" and from where users are coming.
Unilyzer also measures social media marketing efforts over time, tracking network
size, growth rate, and referral visitors. Uniscore determines the quality of your social
networking presence in areas including quality of social networks and referral
rates.” I like this because it shows you exactly how well your ad campaigns are
doing.
I find these very useful as a
Marketing Major. I feel these would be important sites for me to be familiar
with because social media is very big in the advertising/marketing world.
I manage the social media for the Fischer Institute at Nichols College. Part of my job is to use tools like Hoot Suite to set up tweets and facebook updates. We don’t do a whole lot of analysis, but I found it interesting that there are tools that do such in-depth analysis and I didn’t know that Hoot Suite could be integrated with Facebook Insights or Google analytics. I was aware that Hoot Suite had a special version that was more useful for monitoring and analyzing social media, but I’ve never looked into the costs. I can’t believe the Enterprise version is $1,499 a month! That sounds like an absolutely outrageous price.
ReplyDeleteThese tools seem like they could be very useful in understanding how customers are responding to certain social media campaigns. The tricky part isn’t necessarily capturing the data, there are many tools that do this (and many do it for free!), but figuring out how to use the data advantageously.