Tuesday, February 7, 2012

HW #3

          In the Article "Google Launches Marketing Campaign on Security and Privacy is about how google has launched a multi-million dollar advertising blits to help with the security for users own personal information. As stated in the article "The campaign is clearly geared towards the most digital illiterate, with definitions for things like "cookies," "malware," and "two-step authentication.""

        This was all done because "the search giant has been blasted by journalists, security experts, politicians, and privacy watchdogs for violating, sometimes unlawfully, its users' online privacy." another big mistake that Google made was that they "accidentally exposed the contacts of its Gmail users when it launched the now now-defunct Google Buzz social networking site back in 2010, resulting in a class action lawsuit and Federal Trade Commission settlements."  This is because they are the largest search engine company and it is going to have problems so this is why they are having a multi-million dollar outlook on their security and privacy sections of their company so it is safe for both them as well as their users, which is most of the world.

As stated in the article that as of right now Google's grade for privacy protection at the moment would be a D PLUS. I believe that because Google is starting to invest millions of dollars into its Security and Privacy parts of their company that we will see an eventual turn around in this section of the company. Being safe as a company and being able to protect their users is something that they should have worried about in the past, but at least they are starting to deal with it now before it gets any worse.

3 comments:

  1. I never knew that google was having issues with it security features. I know that if I was infact a google mail user and all of my contacts were put out into the public for some new networking thing I would have been aggravated for the simple fact that who wants all of their information floating around the internet. I am also surprised that they are just starting to invest some serious money into this issue because they are such a big named company and you would think that this would have been on their radar prior to this. You said that they were a mere D plus when it comes to a score on how they protect their users information as well as companies that use the website and people that use it daily, that is a little disappointing!

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  2. I remember when Google came out with Google Buzz and this problem originally occurred. Google got some people in serious trouble! China used this to prove that certain Chinese citizens were in contact with key anti-Chinese figures. I don't remember all the details, but this accidental privacy breach was much more than "Whoops, now you can see who all my friends are! Oh well." For these people, this privacy breach was quite dangerous.

    Note: This isn't my graded comment, I just wanted to mention what I knew about the topic.

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    1. Like most people I also assumed that Google had a top of the line security system because it is the number one search engine and one of the biggest website driven companies. I would think that Google would realize that it needed a lot of cybersecurity due to the fact that it is a very successful internet company, but the fact that its security rates a D plus is mind boggling. You would think that someone within the company would realize almost immediately that the company needs to take strong security measures. Also, I never knew anyone that tried using Google Buzz, so the fact that because of its formation and lack of security caused a leak of information and a lawsuit for the company should have probably been an indicator that the company needed to revamp its security measures. I think there will be more and more articles saying large internet companies are spending a lot of money to increase the security for their websites in the near future especially with what happened to the PlayStation Network last year. Larger companies and operating systems seem to be the target for modern day hackers.

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