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1/16/2012 @ 8:52PM 2,987 views
For Mobile Commerce: The Year of Convergence and Context
In this article John Caron a senior Vice President of Marketing at Modiv Media, a mobile shopper marketing company based in Quincy, Mass., explains the difference between mobile e-commerce, mobile payment, and mobile commerce (in stores) a few comments from the writer about the situation is that consumers have not been buying billions of dollars of products via mobile commerce. The majority of purchases, 90% or more, have actually been mobile related e-commerce. Not mobile commerce. There is a difference. While it might be fine, it’s very important for seller’s to recognize the difference because it’s going to change quickly. A brief description of each three are:
· Mobile e-commerce: Transacting with an e=commerce site via a mobile device. Examples include: eBay mobile, Amazon mobile, the Tesco app in Korea, and the majority of mobile commerce “apps.”
· Mobile payment: Payment using the Smartphone as the conduit. Examples include: Google Wallet, PayPal, and LevelUp.
· Mobile commerce (in-store): The ability to purchase physical goods in the store via an app that interacts with the store’s point-of-sale system (and bypass the checkout process). Examples include SCAN IT! Mobile from Stop & Shop, Starbucks Card Mobile app, and Chipotle Mobile Ordering App.
These three definitions I got right off the article. M-commerce would have to be the highest of the three because you’re actually interacting with the customers face to face. They physicality of the customer coming in and touching and seeing the device in person, it’s more likely he/she will be spend their money right then in there. M-commerce is meant to influence the customer and boost them into buying something. Overall things are changing in how we purchase items, either it be in stores or over our mobile devices. Stores and other seller’s have to recognize this and accommodate to what the buyer’s needs are. Otherwise the buyers will go somewhere else.
I did not know what the difference was between mobile e-commerce, mobile payment, and mobile commerce (in-store) before reading this. I agree that mobile e-commerce has been the majority of the purchases. With everyone having smartphones and all the technology that is available, I believe that it is just easier for people to search for things on their phone instead of physically having to go into the store. Since there are so many apps available now, everyone just uses those to find what they need. I think the amount of mobile commerce is definitely decreasing so I agree that stores need to realize this so they do not lose all their customers.
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