“Why YOUR
Company Must Become a Tech Company - Apple, Amazon, Facebook, Instagram Lessons” 4/14/2012
Adam Hartung Forbes
This article discussed how the
times, especially technology has changed over the years. It talked about how up until around two hundred
years ago the asset that held the most value was land. Land was the main thing
that people fought over and desired.
This was because back then food and shelter where valued more than
anything. More land would give you more shelter and more room to produce crops.
However, the industrial revolution changed the value of land and made the most
valuable things machines like the cotton gin that were valued for their
productivity and efficiency. This era
was followed by the information economy, which is found in companies like
Apple. They recognize today’s trend of
fast advancing technology and do their best to fulfill it. Apple is currently worth around $600 Billion
due to today’s fascination with technology.
They continue to stay ahead by keeping up with new technology. It seems
like they come out with something new every few months now. They changed the
views people had on retail and ended the idea that location was key. In today’s world everything is pretty much
done with computers. That is why companies
like Apple and Amazon are ranked so high in terms of value because they utilize
the internet and technology so well.
I also learned that Facebook stole
Instagram from this article. They
recognized that instagram was becoming popular and decided to make a move to
acquire it before they could hire bankers and raise their value. It seems like
today all you need is a good idea to get started to make millions. This was how facebook and Apple started. Apple saw potential in computers for
everybody, which was unheard of in those days and Facebook took this to the
next level by making a social network.
These two companies have changed the world with their ideas and
technology. As we discussed in class
technology is very important in today’s world and it is necessary to incorporate
it with your business if you want to be successful nowadays.
I completely agree that our core competencies of value started with land. This showed how our ancestors lived and what was worth-while for them and. Even that the most simple of requirements of living be the most valued, the oncoming advances in our world would soon shift these values elsewhere. The industrial revolution served as a gateway to the public relying on machinery to promote a better lifestyle with mass- production and new innovations that made certain vocations obsolete. I feel that this was a positive because we kept moving forward but there was a drawback from the dynamic shift. As we get to catch up to our own lifestyles with these new innovations, along comes the information era. This is where we still are at today but it has been shifted as much as the beginning of our value system too. With rapid technological change, certain obligations and jobs become obsolete, recharging the workplace for a new innovation to create an entirely new job. To me it feels like a cycle and there is no end until the shift is too big to bounce back from, leading to an economical crash.
ReplyDelete